Aerith is an aromatherapy brand rooted in the philosophy that our treatment of the Earth reflects the health of human bodies. Aerith’s essential oils are carefully crafted from native ingredients sourced from regions in the South Asian diaspora and are catered specially for our customers. The brand’s mission is to bridge the growing distance between human bodies and the natural world through scent. This is a self directed brand conceptualisation and 360 identity design. The project began with establishing the brand’s core mission, values and audience, and subsequently the logo color and type design. The brand guidelines document outlines in detail how the brand translates across vaious media, including packaging design and social content for each of Aerith’s products.