Reclaim: MICA’s 32nd
Annual Benefit Fashion Show (2026)
Creative Direction | Branding | Publication
The Annual Benefit Fashion Show (ABFS) is an annual event that raises funds for the Dr. Frankie Martin Grant. As a completely student-led show, from the directors to the designers, the event showcases garments and wearable art within a runway performance that follows a theme. This year’s theme was Reclaim. As the lead graphic designer for the 32nd ABFS, my role in this project was creating the brand identity and guidelines for the event. I also managed a team of graphic desgners and worked in collaboration with photographers, fashion designers and event directors to produce the Reclaim lookbook which is a visual archive of the various collections.